Rolling Stone

The client is Rolling Stone Magazine. They are an entertainment magazine that was founded in 1967. Rolling Stone runs their current headquarters out of New York, but their magazines are sold all over the U.S. They are a unique entertainment magazine that is dedicated to truthful, honest reporting of entertainment topics outside of the politics of the subject. The audience they reach includes millions of males [63%]and females [37%] across the United States. Their main age range of followers is 25-54y [7.7M] but they also appeal to some 18-34y [5.9M] as well. Singles or couples, moderate income level, moderate education level. Music lovers, film lovers, main stream media followers, general entertainment lovers. The message is to present a retrospective memorial of Mac Miller. The artwork inspires nostalgia, as it is pulls from the styles of the artists earlier album art.